Victoria Rose

Founder, Destino the Label

Victoria Rose started Destino The Label with her father Joe in 2020, while she was caring for him after he was diagnosed with Glioblastoma, a terminal brain cancer. She shared her idea to create her own jewellery brand and Joe was excited to help, loving that it was culturally tied to his Italian background. Together they developed the business, drawing on their heritage for everything from the scent of the candles to the charms used. The name Destino came from an Italian saying common in their household, an affirmation to live by, believing that everything happens for a reason.