For founders
Your profile builds itself.
Type your website address and watch your By The Founder profile appear - logo, photos, products, and a story draft. Confirm it, and you are in the review queue. Under a minute, start to finish.
- Add your brand
- Review your profile
- Submit
Frequently asked questions
- How long does it take to list my brand?
- Under a minute. Paste your website address and our enrichment engine drafts your profile - logo, photos, products, and story - for you to review and submit.
- Is listing free?
- Yes. Listing on By The Founder is free for founder-led brands.
- What are the criteria to join?
- You are the founder and still run the brand, you sell a physical product, your brand has a clear purpose, you do not dropship, and you are proud of your story.
- What happens after I submit?
- Every application is reviewed by hand. Most reviews finish within a few days, and we email you the moment your profile goes live.
- Can I update my profile after it is live?
- Yes. Claim your brand with your work email to manage your profile, photos, products, and story from your dashboard.