Destino the Label
Making a tradition a modern day statement with Cornicello and Evil Eye jewellery
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Claim this brandAt a glance
Destino the Label is a founder-led fashion brand based in Australia, founded by Victoria Rose. Making a tradition a modern day statement with Cornicello and Evil Eye jewellery.
- Founder
- Victoria Rose
- Based in
- Australia
- Category
- Fashion
Meet the founder
Victoria Rose started Destino The Label with her father Joe in 2020, while she was caring for him after he was diagnosed with Glioblastoma, a terminal brain cancer. She shared her idea to create her own jewellery brand and Joe was excited to help, loving that it was culturally tied to his Italian background. Together they developed the business, drawing on their heritage for everything from the scent of the candles to the charms used. The name Destino came from an Italian saying common in their household, an affirmation to live by, believing that everything happens for a reason.
The story
Destino The Label is a European inspired brand dedicated to designing and producing everyday luxury at affordable prices. The pieces are handcrafted and made-to-order in Melbourne, using high-quality and long-lasting materials, with a focus on modern Cornicello and Evil Eye designs.
Each piece is meticulously crafted with care and intention, reflecting a passion for timeless designs that embrace the essence of European heritage and style. The range spans jewellery, candles, and accessories, alongside permanent jewellery and pop up events.
Established in 2021, Destino draws on Italian tradition and heritage, offering pieces that the brand describes as telling a story of luck, love, and protection.
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Destino the Label: quick answers
- Who founded Destino the Label?
- Destino the Label was founded by Victoria Rose.
- Where is Destino the Label based?
- Destino the Label is based in Australia.
- What does Destino the Label sell?
- Destino the Label is a founder-led fashion brand. Making a tradition a modern day statement with Cornicello and Evil Eye jewellery.
- Is Destino the Label Australian owned?
- Yes. Destino the Label is an Australian owned, founder-led brand, founded by Victoria Rose.
- Where can I buy Destino the Label products?
- You can buy directly from Destino the Label's own website, destinothelabel.com. Buying direct means more of every sale goes to the founder.
