Destino the Label

Making a tradition a modern day statement with Cornicello and Evil Eye jewellery

Australia Fashion

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Female FounderMade Locally

Meet the founder

Victoria Rose

Founder of Destino the Label

Victoria Rose started Destino The Label with her father Joe in 2020, while she was caring for him after he was diagnosed with Glioblastoma, a terminal brain cancer. She shared her idea to create her own jewellery brand and Joe was excited to help, loving that it was culturally tied to his Italian background. Together they developed the business, drawing on their heritage for everything from the scent of the candles to the charms used. The name Destino came from an Italian saying common in their household, an affirmation to live by, believing that everything happens for a reason.

The story

Destino The Label is a European inspired brand dedicated to designing and producing everyday luxury at affordable prices. The pieces are handcrafted and made-to-order in Melbourne, using high-quality and long-lasting materials, with a focus on modern Cornicello and Evil Eye designs.

Each piece is meticulously crafted with care and intention, reflecting a passion for timeless designs that embrace the essence of European heritage and style. The range spans jewellery, candles, and accessories, alongside permanent jewellery and pop up events.

Established in 2021, Destino draws on Italian tradition and heritage, offering pieces that the brand describes as telling a story of luck, love, and protection.