About
The people behind the products
By The Founder is a global directory of quality brands still run by the founders who built them. We tell their stories, map where they come from, and make it easy to buy directly from the source.
What we stand for
Founder-led, always
Every brand here is run by the person who built it. When you buy, you buy from a founder - not a holding company.
Across the globe
From Melbourne to Montreal, the directory spans countries and categories. Great products come from everywhere.
Curated by hand
A real person reviews every brand before it goes live. No pay-to-play listings, no scraped junk, no shortcuts.
Run a founder-led brand?
Listing is free and takes under a minute - paste your website and our enrichment engine drafts your profile for you to approve.
One story every Friday
Founder Fridays profiles one founder each week - how they started, what they make, and why it matters.