Laura King

Founder, Heiych

Laura King is the CEO and founder of Heiych, and a mother of two boys. She was the driving force behind corporate fashion label 400 Co. for over a decade. Laura leads the creative direction of every Heiych bag, taking care of the drawings while trusted workshops help bring the designs to life. She founded Heiych in late 2024 in Brisbane with a goal of creating minimalist, functional bags women genuinely love using every day.