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WHOOP
Will Ahmed, founder of WHOOP
WHOOP logo

WHOOP

The most advanced fitness and health wearable for lasting progress

United StatesWellnessFitness
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At a glance

WHOOP is a founder-led wellness brand based in United States, founded by Will Ahmed. The most advanced fitness and health wearable for lasting progress.

Founder
Will Ahmed
Based in
United States
Category
Wellness - Fitness

Meet the founder

Will Ahmed, CEO and founder of WHOOP, was a collegiate athlete who wanted to understand how training affected his body. Prone to overtraining and missing sleep, he read hundreds of medical papers and found that 24/7 monitoring of metrics like heart rate and heart rate variability could help people feel, perform, and live better. That research led to the creation of WHOOP.

The story

WHOOP is a 24/7 health and fitness wearable that combines continuous monitoring across sleep, strain, stress, and heart health with personalized coaching. Its screen-free design and 14+ day battery are built to be worn around the clock, helping members improve how they sleep, train, and feel.

Beyond core sleep, strain, and recovery insights, WHOOP offers features like VO2 Max tracking, heart rate zones, Women's Hormonal Insights, Blood Pressure Insights, and medical-grade heart screening technology. Advanced Labs lets members analyze 65+ biomarkers alongside their WHOOP data with clinician-reviewed results.

Backed by research and worn by top athletes and everyday members alike, WHOOP's mission is to unlock human performance and Healthspan, giving people unprecedented visibility into the relationship between their physiology and performance.

Gallery

Outdoor running scene on a desert trail with a runner in WHOOP gear; a large WHOOP Age orb overlays the image displaying 45.8 and “4.7 years younger,” illustrating the WHOOP app’s biological-age metric tied to training, recovery, and long-term health.Quantify how your body is feeling with WHOOPPerson wearing a WHOOP device resting at the edge of a pool; a WHOOP Age orb displays 45.8 and “4.7 years younger,” highlighting the Healthspan metric and in-water wear.Optimize sleep with WHOOPWHOOP Core Product app ui.Stay connected with your heart health.Blood pressure monitor app ui with WHOOP

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WHOOP: quick answers

Who founded WHOOP?
WHOOP was founded by Will Ahmed.
Where is WHOOP based?
WHOOP is based in United States.
What does WHOOP sell?
WHOOP sells fitness. It is a founder-led wellness brand. The most advanced fitness and health wearable for lasting progress.
Where can I buy WHOOP products?
You can buy directly from WHOOP's own website, whoop.com. Buying direct means more of every sale goes to the founder.

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