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Strapsicle is a founder-led lifestyle brand based in Australia, founded by Lou. The simple one-handed Kindle strap that makes reading comfier.
- Founder
- Lou
- Based in
- Australia
- Category
- Lifestyle
Meet the founder
Lou founded Strapsicle with her partner Ben after accidentally dropping her Kindle while nursing their newborn son Archie during a late night. Ben made a crude Kindle strap from an old silicone mat and staples, which became the first Strapsicle prototype. In just three years their Aussie business grew into a worldwide sensation, appearing on Shark Tank where they landed two Sharks. Lou is passionate about helping everyone, including readers with mobility issues, enjoy books in comfort.
The story
Strapsicle makes reading easier, comfier, and more stylish with innovative e-reader straps and accessories for Kindle and Kobo devices. Each pack comes with two super-soft silicone straps that pop over your device so you can slip a hand, a couple of fingers, or your whole palm through - no more dropped devices, hand cramps, or neck strain.
The brand also offers clutches, clear cases, and other accessories to enhance every read. Designed for book lovers, by book lovers, the straps provide extra support for those curled up in bed, commuting, or dealing with joint pain or limited mobility.
What started as a crude prototype has become a global viral sensation, even featuring on Shark Tank, and now helps hundreds of thousands of readers around the world.
Products
The Classic Pack
$56.61
Berry Straps - Set of Two
$12.98
Leopard Print Regular Clutch
$22.17
Kindle Basic Mystery Bundle 35% Off
$40.00
Mystery Bundle for Paperwhite - Straps & Clutch
$40.00
Kindle Basic Mystery Bundle
$40.00
Kindle Basic Mystery Bundle- Save 35%
$40.00
Paperwhite Mystery Bundle - Straps & Clutch Save 35%
$40.00
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Strapsicle: quick answers
- Who founded Strapsicle?
- Strapsicle was founded by Lou.
- Where is Strapsicle based?
- Strapsicle is based in Australia.
- What does Strapsicle sell?
- Strapsicle is a founder-led lifestyle brand. The simple one-handed Kindle strap that makes reading comfier.
- Is Strapsicle Australian owned?
- Yes. Strapsicle is an Australian owned, founder-led brand, founded by Lou.
- Where can I buy Strapsicle products?
- You can buy directly from Strapsicle's own website, strapsicle.com. Buying direct means more of every sale goes to the founder.
