Neuu Hair

The slick back you can restyle for days

Australia Beauty

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Female Founder

Meet the founder

Anna-Gabriella

Founder of Neuu Hair

Anna-Gabriella founded NEUU after spending over a year researching and reformulating a slick-back styling cream she could actually live in. She pushed through the final stages of development while working full time and pregnant, launching the brand the same month she had her son. NEUU reflects her mission to give busy women their mornings back with hair that fits real life.

The story

NEUU is a modern haircare brand redefining the slick-back. Built around care and performance, its formulas are designed to strengthen, style, and simplify hair for the rhythm of real life.

The brand's core system pairs The Slick Formula, a hydrating multi-day styling cream that holds without crunch, flaking, or residue, with a curved boar bristle styling brush that pulls hair flat and smooth. The look can be re-slicked each morning and restyled for days without starting over.

Created after more than a year of research and reformulation, NEUU is made for busy women juggling careers, families, and everyday life, offering quick mornings and hair that fits real routines.