Founding Brand Beta: Limited

We're inviting only standout founder-led brands to join our early beta.

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No big corporations. No faceless brands. No dropshippers.
Just real founders who still remember their first sale.

WHAT WE DO

By The Founder connects shoppers with exceptional, founder-led brands through premium storytelling.

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Privacy Policy

Our Commitment to Privacy
By The Founder Pty Ltd (ABN 35 680 527 557) and its related entities (collectively referred to as “By The Founder”, “we”, “us”, or “our”) are committed to protecting your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).This Privacy Policy outlines how we collect, use, store, and disclose your personal information.About By The Founder
By The Founder is a global media and discovery platform spotlighting high-quality, founder-led product brands. We connect passionate entrepreneurs with conscious consumers through curated brand listings, storytelling, certification badges, and promotional features. Our mission is to celebrate the people behind the products, helping shoppers buy better and founders grow faster.What Information We Collect
We may collect personal information from:1. Founders and Brand RepresentativesFull name, contact details, business name, ABN, business addressFounder bios, brand stories, values, and product detailsPayment information (processed securely via third-party providers like Stripe)Social media handles and website links2. Customers and Platform UsersName and email (if subscribing or signing up for updates)Feedback, reviews, and event participation detailsCookies and usage data (see Website section)3. Contractors and CollaboratorsContact details, resumes/CVs, portfolios, and work historySensitive information is only collected with consent (e.g. media from events).How We Collect Your Information
We collect information:Directly from you via forms, sign-ups, and account registrationsThrough interactions on our website or social mediaFrom third-party tools we use for payment, analytics, and email servicesWhy We Collect and Use Your Information
We collect your information to:Provide our core directory and brand servicesConnect founders with customers and grow community trustProcess payments and manage subscriptionsImprove the functionality of our platformPromote your brand via content, events, or our certification badgeRespond to questions, feedback, and complaintsConduct research and improve the platform experienceWe do not sell your data.Website and Cookies
By The Founder uses cookies to improve user experience. Cookies collect anonymised data such as:Device type, browser, and IP addressPages visited and user behaviourYou can manage cookies in your browser settings.Our website may include links to third-party platforms (e.g. Stripe, Instagram). We are not responsible for the privacy practices of those sites.Direct Marketing and Communication
We may use your contact information to send updates, newsletters, or promotional offers. You can opt-out at any time via the unsubscribe link or by contacting us directly.Storing and Securing Your Information
Your information is stored securely on encrypted systems and trusted third-party services. We take steps to:Prevent unauthorised access or misuseDestroy or de-identify data when no longer requiredUse secure cloud storage solutions that comply with Australian privacy lawsDisclosing Personal Information
We may disclose your information:To service providers (e.g. website hosting, payment processors)To promote your brand on social media or in our directoryIn response to legal obligationsWe may share anonymised or aggregated data for insights or promotional statistics.Overseas Disclosure
As a global directory, some services we use (e.g. hosting or analytics) may store data overseas. We ensure reasonable steps are taken to safeguard your data according to the APPs.Accessing or Correcting Your Information
You may request access to or correction of your personal information at any time by emailing us. We will respond within a reasonable timeframe and can assist with updates.Complaints or Concerns
If you have any concerns about how we handle your data, please contact us. We’ll respond promptly and do our best to resolve any issues.If you're unsatisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.Changes to This Policy
We may update this Privacy Policy from time to time. We’ll notify users via our website or email. The latest version is always available at www.bythefounder.com
Contact Us
Privacy Officer – By The Founder
Email: [email protected]
Website: www.bythefounder.com
Last updated: 18 April 2025

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